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Publication type: Bachelor thesis
Title: How can Swiss small and medium sized enterprises Moluk and Park use e-commerce to internationalize to China : a case study with Ricola
Authors: Chau, Debby
Advisors / Reviewers: Wu, Juan
DOI: 10.21256/zhaw-2307
Extent: 113
Issue Date: 2018
Publisher / Ed. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Language: English
Subject (DDC): 337: International economics and commerce
Abstract: Currently, the cross-border e-commerce landscape in China is booming. It is anticipated that 300 million Chinese middle-class consumers are seeking for a higher standard of living, as China matures into a developed economy. This development is driving the increased demand for foreign consumer good products because such goods are perceived to be high-quality. Switzerland as a country enjoys a reputation for an impeccable standard and is associated with its naturalness and fineness of products. With the limited presence of Swiss companies in the cross-border e-commerce platforms in China, this thesis investigates transparentizing the processes and enabling the access to such knowledge for Swiss small and medium-sized enterprises (SMEs). Consequently, this bachelor thesis should illustrate, how Swiss SMEs Moluk and Park can use ecommerce to Internationalize to China. Moluk and Park, will act as case studies to provide them with the most suitable options of internationalizing to China through the means of cross-border e-commerce.
License (according to publishing contract): CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International
Departement: School of Management and Law
Appears in collections:BSc International Management

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