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Publication type: Bachelor thesis
Title: Airline consolidation in Europe : small European airlines’ chances of survival amid industry consolidation, and the proactive M&A auction as a strategic way forward
Authors: Egli, David L.
Advisors / Reviewers: Braun, Markus
DOI: 10.21256/zhaw-2305
Extent: 126
Issue Date: 2018
Publisher / Ed. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Language: English
Subject (DDC): 658.1: Organization and finance
Abstract: The European airline industry is experiencing a trend towards consolidation, and many carriers are contesting in a highly competitive environment. From 2011-2015, the number of scheduled airlines operating within Europe declined by over 70, and the growing influence of large players such as the Lufthansa Group or the IAG Holding challenges small airlines in their economic viability. Consequently, small firms must find new strategic solutions to secure their continuing existence. The aim of this study was to clarify the chances of survival for small airlines, and if selling the company proactively through an M&A auction could be a beneficial solution to the consolidation trend. Therein, the focus lies in maximizing the transaction price and ensuring the continuity of the brand. Additionally, the study intended to identify key criteria and stumbling blocks for small airlines considering to follow such a strategy.
License (according to publishing contract): CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International
Departement: School of Management and Law
Appears in collections:BSc International Management

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