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https://doi.org/10.21256/zhaw-4762| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Deal or no deal? : assessing the daily deal shopper |
| Autor/-in: | Beurer-Züllig, Bettina Seiler, Roger |
| DOI: | 10.21256/zhaw-4762 10.24251/HICSS.2017.497 |
| Tagungsband: | Proceedings of the 50th Hawaii International Conference on System Sciences (2017) |
| Seite(n): | 4108 |
| Seiten bis: | 4117 |
| Angaben zur Konferenz: | HICSS, Waikoloa, USA, 4-7 January 2017 |
| Erscheinungsdatum: | 2017 |
| Verlag / Hrsg. Institution: | HICSS |
| Verlag / Hrsg. Institution: | Waikoloa |
| ISBN: | 978-0-9981331-0-2 |
| ISSN: | 2572-6862 |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 337: Weltwirtschaft und Handel 658.8: Marketingmanagement |
| Zusammenfassung: | We build upon previous work done in online shopping segmentation but follow a customer-revealed approach by using an explorative cluster analysis on a sample of 11,848 daily deal shoppers located in Switzerland. We identify six segments into which the daily deal shoppers can be categorized: recreational shoppers, mobile shoppers, traditionalists, bargain hunters, socializers, and convenience seekers. These clusters are distinctively different in terms of shopping motives, online behavior, and demographics. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12410 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | CC BY-NC-ND 4.0: Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International |
| Departement: | School of Management and Law |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
| Datei | Beschreibung | Größe | Format | |
|---|---|---|---|---|
| Deal or No Deal_2017_SC 2.1.pdf | 674.48 kB | Adobe PDF |  Öffnen/Anzeigen |
Zur Langanzeige
Beurer-Züllig, B., & Seiler, R. (2017). Deal or no deal? : assessing the daily deal shopper [Conference paper]. Proceedings of the 50th Hawaii International Conference on System Sciences (2017), 4108–4117. https://doi.org/10.21256/zhaw-4762
Beurer-Züllig, B. and Seiler, R. (2017) ‘Deal or no deal? : assessing the daily deal shopper’, in Proceedings of the 50th Hawaii International Conference on System Sciences (2017). Waikoloa: HICSS, pp. 4108–4117. Available at: https://doi.org/10.21256/zhaw-4762.
B. Beurer-Züllig and R. Seiler, “Deal or no deal? : assessing the daily deal shopper,” in Proceedings of the 50th Hawaii International Conference on System Sciences (2017), 2017, pp. 4108–4117. doi: 10.21256/zhaw-4762.
BEURER-ZÜLLIG, Bettina und Roger SEILER, 2017. Deal or no deal? : assessing the daily deal shopper. In: Proceedings of the 50th Hawaii International Conference on System Sciences (2017). Conference paper. Waikoloa: HICSS. 2017. S. 4108–4117. ISBN 978-0-9981331-0-2
Beurer-Züllig, Bettina, and Roger Seiler. 2017. “Deal or No Deal? : Assessing the Daily Deal Shopper.” Conference paper. In Proceedings of the 50th Hawaii International Conference on System Sciences (2017), 4108–17. Waikoloa: HICSS. https://doi.org/10.21256/zhaw-4762.
Beurer-Züllig, Bettina, and Roger Seiler. “Deal or No Deal? : Assessing the Daily Deal Shopper.” Proceedings of the 50th Hawaii International Conference on System Sciences (2017), HICSS, 2017, pp. 4108–17, https://doi.org/10.21256/zhaw-4762.
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