Title: Developing sustainably responsible strategies in business
Authors : Schüz, Mathias
Published in : The business student's guide to sustainable management : principles and practice
Pages : 239
Pages to: 274
Editors of the parent work: Molthan-Hill, Petra
Publisher / Ed. Institution : Greenleaf
Publisher / Ed. Institution: Sheffield
Issue Date: 2014
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : English
Subjects : Business; Management; Practice; Strategy
Subject (DDC) : 658.4: Executive Management
Abstract: This chapter provides the reader with a better understanding of how companies can assess their strategic options for business development in order to comply with demands from different environments. For this, it clarifies the deeper meaning and interrelation of fundamental terms such as sustainability, responsibility and ethics. Furthermore, it discloses the significance of sustainably responsible activities for the long-term success of business strategies. Participants of this course can: - Learn how to gain a competitive advantage by developing sustainable strategies that cope with the different challenges of economic, social and ecological issues - Develop strategies that cope with threats and exploit opportunities by applying strengths and compensating for weaknesses - Understand the deeper meaning of responsibility, sustainability and ethics - Check whether a strategic option is in compliance with demands for sustainable corporate responsibility.
Departement: School of Management and Law
Organisational Unit: Center for Enterprise Development (ZUE)
Publication type: Book part
DOI : 10.9774/GLEAF.9781783531219_12
ISBN: 978-1-78353-120-2
978-1-78353-121-9
URI: https://digitalcollection.zhaw.ch/handle/11475/11801
Appears in Collections:Publikationen School of Management and Law

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