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dc.contributor.authorBearth, Angela-
dc.contributor.authorMiesler, Linda-
dc.contributor.authorSiegrist, Michael-
dc.date.accessioned2018-10-04T13:50:36Z-
dc.date.available2018-10-04T13:50:36Z-
dc.date.issued2017-
dc.identifier.issn0272-4332de_CH
dc.identifier.issn1539-6924de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/11450-
dc.description.abstractA large share of accidental and non-accidental poisonings are caused by household cleaning and washing products, such as drain cleaner or laundry detergent. The main goal of this article was to investigate consumers’ risk perception and misconceptions of a variety of cleaning and washing products in order to inform future risk communication efforts. For this, a sorting task including 33 commonly available household cleaning and washing products was implemented. A total of 60 female consumers were asked to place the cleaning and washing products on a reference line 3 m in length with the poles “dangerous” and “not dangerous.” The gathered data were analyzed qualitatively and by means of multidimensional scaling, cluster analysis, and linear regression. The dimensionality of the sorting data suggests that both analytically (i.e., written and graphical hazard notes and perceived effectiveness) and intuitively driven risk judgments (i.e., eco vs. regular products) were applied by the participants. Furthermore, results suggest the presence of misconceptions, particularly related to consumers’ perceptions of eco cleaning products, which were generally regarded as safer than their regular counterparts. Future risk communication should aim at dispelling these misconceptions and promoting accurate risk perceptions of particular household cleaning and washing products.de_CH
dc.language.isoende_CH
dc.publisherWileyde_CH
dc.relation.ispartofRisk Analysisde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectRisk perceptionde_CH
dc.subjectConsumer behaviourde_CH
dc.subject.ddc363: Umwelt- und Sicherheitsproblemede_CH
dc.titleConsumers’ risk perception of household cleaning and washing productsde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementLife Sciences und Facility Managementde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.organisationalunitInstitut für Umwelt und Natürliche Ressourcen (IUNR)de_CH
dc.identifier.doi10.1111/risa.12635de_CH
zhaw.funding.euNode_CH
zhaw.issue4de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end660de_CH
zhaw.pages.start647de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume37de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
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Bearth, A., Miesler, L., & Siegrist, M. (2017). Consumers’ risk perception of household cleaning and washing products. Risk Analysis, 37(4), 647–660. https://doi.org/10.1111/risa.12635
Bearth, A., Miesler, L. and Siegrist, M. (2017) ‘Consumers’ risk perception of household cleaning and washing products’, Risk Analysis, 37(4), pp. 647–660. Available at: https://doi.org/10.1111/risa.12635.
A. Bearth, L. Miesler, and M. Siegrist, “Consumers’ risk perception of household cleaning and washing products,” Risk Analysis, vol. 37, no. 4, pp. 647–660, 2017, doi: 10.1111/risa.12635.
BEARTH, Angela, Linda MIESLER und Michael SIEGRIST, 2017. Consumers’ risk perception of household cleaning and washing products. Risk Analysis. 2017. Bd. 37, Nr. 4, S. 647–660. DOI 10.1111/risa.12635
Bearth, Angela, Linda Miesler, and Michael Siegrist. 2017. “Consumers’ Risk Perception of Household Cleaning and Washing Products.” Risk Analysis 37 (4): 647–60. https://doi.org/10.1111/risa.12635.
Bearth, Angela, et al. “Consumers’ Risk Perception of Household Cleaning and Washing Products.” Risk Analysis, vol. 37, no. 4, 2017, pp. 647–60, https://doi.org/10.1111/risa.12635.


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