Issue Date | Title | Involved Person(s) |
Apr-2024 | Swiss Sustainable Consumption Observatory (SSCO) 2021-2023 : key insights from the first three waves | Blumer, Yann; Czellar, Sandor; Duque, Diana; Haasova, Simona; Kühne, Swen J., et al |
5-Dec-2023 | Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry | Müller, Steffen; Seiler, Roger; Völkle, Melanie |
20-Sep-2023 | Enhancing digital advertising with blockchain technology | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
19-Apr-2023 | QButterfly : lightweight survey extension for online user interaction studies for non-tech-savvy researchers | Ebert, Nico; Scheppler, Björn; Ackermann, Kurt Alexander; Geppert, Tim |
22-Mar-2022 | Cross-cultural differences in consumers' attention to food labels | Ho, Kenneth Fu Xian; Liu, Fang; Tarabashkina, Liudmila; Volery, Thierry |
2022 | Digitale Plattformen in der Praxis : Einsatz- und Entwicklungsmodelle | Holler, Manuel; Dremel, Christian; Hehn, Jennifer; van Giffen, Benjamin; Galeno, Gianluca |
2022 | Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce | Beurer-Züllig, Bettina; Rozumowski, Anna; Klaas, Michael |
2022 | Swiss Consumption System : Befragung zum Stand von nachhaltigem Konsum in der Schweiz | Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Greschner, Ines Maria |
24-Sep-2021 | Video production and distribution platform in Swiss sports teams : an analysis of acceptance and willingness to pay | Hüttermann, Marcel; Haefliger, Fabian; Stallone, Valerio |
2021 | Chatbots, conversational interfaces, and the stereotype content model | Seiler, Roger; Schär, Annemarie |
2021 | Applications of blockchain technology in marketing : a systematic review of marketing technology companies | Stallone, Valerio; Wetzels, Martin; Klaas, Michael |
2021 | Strengthening the satisfaction loyalty link : the role of relational switching costs | Evanschitzky, Heiner; Stan, Valentina; Nagengast, Liane |
2021 | Von «Value in Transaction» zu «Value in Use» | Rüeger, Brian |
Dec-2020 | Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination | Rozumowski, Anna; Schäfer, Wolfgang; Klaas, Michael |
27-Aug-2020 | Business solutions as market signals that facilitate product sales | Zimmer, Marcus; Salonen, Anna; v. Wangenheim, Florian |