Issue Date | Title | Involved Person(s) |
2014 | Customers as investment objects : a new perspective on marketing | Heitz, Christoph; Bütikofer, Stephan; Dettling, Marcel |
2014 | On the economics of asset management | Heitz, Christoph; Goren Huber, Lilach |
2014 | Churn prediction based on text mining and CRM data analysis | Schatzmann, Anders; Heitz, Christoph; Münch, Thomas |
2014 | Anlagenbewirtschaftung und Nutzenmaximierung | Goren Huber, Lilach; Heitz, Christoph; Sigrist, Jörg |