Publication type: Contribution to magazine or newspaper
Title: Planen in Szenarien : effizient zur soliden Strategie
Authors: Müller, Adrian W.
Meierhofer, Peter
Published in: Organisator
Volume(Issue): 2005
Issue: 4
Pages: 20
Pages to: 22
Issue Date: 2005
Publisher / Ed. Institution: Galledia
ISSN: 0473-2839
Language: German
Subjects: Foresight; Prozess; Szenario; Strategie
Subject (DDC): 658.4: Executive Management
Abstract: Die Szenario-Planung gehört in grösseren Unternehmen zum Business-Alltag. In kleineren ist sie kaum bekannt. Völlig zu Unrecht, meinen die Verfasser. Denn, wie das Praxisbeispiel zeigt, können gerade sie in besonderem Mass von ihr profitieren
URI: https://digitalcollection.zhaw.ch/handle/11475/10226
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Innovation and Entrepreneurship (IIE)
Appears in collections:Publikationen School of Management and Law

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