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Showing results 16 to 21 of 21
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Issue Date
Title
Involved Person(s)
2018
Technologie-Akzeptanz von Chatbots : eine Anwendung des UTAUT-Modells
Klaas, Michael
;
Rozumowski, Anna
;
Schwendener, Sarah
2020
The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study
Seiler, Roger
;
Beurer-Züllig, Bettina
;
Rozumowski, Anna
2022
Untersuchung versteckter Preispromotionen zur Erhöhung der Kaufabsicht im E-Commerce
Heim, Nina
;
Rozumowski, Anna
;
Tomasella, Sidney
2020
Voice search : a new customer experience for swiss tourism
Rozumowski, Anna
;
Kotowski, Wolfgang
;
Klaas, Michael
2017
Warmth and competence : how to become a trustworthy “Lovable Star” in business
Rozumowski, Anna
;
Hari, Jürg J.
;
Dermody, Janine
2022
Wird durch «Firm-generated Content» auf TikTok der Brand von bestsmile gestärkt und die «Purchase Intention» erhöht?
Klaas, Michael
;
Rozumowski, Anna
;
Oschwald, Sandra