Skip navigation
Home
Browse
Communities
& Collections
Browse Items by:
Person
Title
Issue Date
ZHAW Projects
Organisational Unit
Publication Type
Subject (DDC)
Subject
Keywords for Webfeeds
Series
ZHAW Magazines
Language
Deutsch
English
Sign on to:
My workspace
Receive email
updates
Edit Profile
ZHAW digitalcollection
Browsing by Person Melewar, T.C.
Jump to:
0-9
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
or enter first few letters:
Sort by:
title
issue date
submit date
In order:
Ascending
Descending
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Authors/Record:
All
1
5
10
15
20
25
30
35
40
45
50
Metadata reports
CSV (short)
RIS
BibTeX
Showing results 3 to 9 of 9
< previous
Issue Date
Title
Involved Person(s)
2008
EU enlargement : a case study of branding standardisation
Melewar, T.C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, Geraldine
2007
Is the two step communication process still valid in brand-communities using blogs as communication platforms
Hallier Willi, Christine
;
Melewar, T.C.
2010
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T.C.
;
Seidenfuss, Kai‐Uwe
;
Musa, Ghazali
2006
Seven dimensions of corporate identity
Melewar, T.C.
;
Karaosmanoglu, Elif
2016
The management of luxury brand behavior : adapting luxury brand management to the changing market forces of the 21st century
Duma, Fabio
;
Hallier Willi, Christine
;
Nguyen, Bang
;
Melewar, T.C.
2006
The relationship between corporate websites and brand equity : a conceptual framework and research agenda
Argyriou, Evmorfia
;
Kitchen, Philip J.
;
Melewar, T.C.
2013
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Hallier Willi, Christine
;
Melewar, T.C.
;
Broderick, Amanda J.