Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Reimann, Olivier | - |
dc.contributor.author | Thomas, Oliver | - |
dc.contributor.author | Kucza, Gunther | - |
dc.contributor.author | Schuppisser, Stefan | - |
dc.date.accessioned | 2021-01-28T13:17:34Z | - |
dc.date.available | 2021-01-28T13:17:34Z | - |
dc.date.issued | 2020 | - |
dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/21480 | - |
dc.language.iso | en | de_CH |
dc.rights | Licence according to publishing contract | de_CH |
dc.subject.ddc | 306.48: Freizeit und Tourismus | de_CH |
dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
dc.title | How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity | de_CH |
dc.type | Konferenz: Sonstiges | de_CH |
dcterms.type | Text | de_CH |
zhaw.departement | School of Management and Law | de_CH |
zhaw.conference.details | 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020 | de_CH |
zhaw.funding.eu | No | de_CH |
zhaw.originated.zhaw | Yes | de_CH |
zhaw.publication.status | publishedVersion | de_CH |
zhaw.publication.review | Peer review (Abstract) | de_CH |
zhaw.author.additional | No | de_CH |
zhaw.display.portrait | Yes | de_CH |
Appears in collections: | Publikationen School of Management and Law |
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Reimann, O., Thomas, O., Kucza, G., & Schuppisser, S. (2020). How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity. 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
Reimann, O. et al. (2020) ‘How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity’, in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
O. Reimann, O. Thomas, G. Kucza, and S. Schuppisser, “How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity,” in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020, 2020.
REIMANN, Olivier, Oliver THOMAS, Gunther KUCZA und Stefan SCHUPPISSER, 2020. How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity. In: 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020. Conference presentation. 2020
Reimann, Olivier, Oliver Thomas, Gunther Kucza, and Stefan Schuppisser. 2020. “How Sport Sponsorships Affect Motivation for Sport Consumption : The Role of Perceived Brand Sincerity.” Conference presentation. In 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
Reimann, Olivier, et al. “How Sport Sponsorships Affect Motivation for Sport Consumption : The Role of Perceived Brand Sincerity.” 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020, 2020.
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