Publication type: Conference other
Type of review: Peer review (abstract)
Title: The critical role of gender when examining transactional and non-transactional fan engagement
Authors: Hüttermann, Marcel
Kunkel, Thilo
et. al: No
Conference details: 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 November 2019
Issue Date: 7-Nov-2019
Language: English
Subject (DDC): 306: Culture
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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