Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Müller, Steffen | - |
| dc.contributor.author | Lütke, Verena | - |
| dc.date.accessioned | 2019-03-14T13:08:57Z | - |
| dc.date.available | 2019-03-14T13:08:57Z | - |
| dc.date.issued | 2008 | - |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/16085 | - |
| dc.language.iso | en | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject | Consequence | de_CH |
| dc.subject | Determinant | de_CH |
| dc.subject | Event | de_CH |
| dc.subject | Marketing | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Marketing events : determinants and consequences of participant satisfaction | de_CH |
| dc.type | Konferenz: Sonstiges | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.conference.details | 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Peer review (Abstract) | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Müller, S., & Lütke, V. (2008). Marketing events : determinants and consequences of participant satisfaction. 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008.
Müller, S. and Lütke, V. (2008) ‘Marketing events : determinants and consequences of participant satisfaction’, in 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008.
S. Müller and V. Lütke, “Marketing events : determinants and consequences of participant satisfaction,” in 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008, 2008.
MÜLLER, Steffen und Verena LÜTKE, 2008. Marketing events : determinants and consequences of participant satisfaction. In: 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008. Conference presentation. 2008
Müller, Steffen, and Verena Lütke. 2008. “Marketing Events : Determinants and Consequences of Participant Satisfaction.” Conference presentation. In 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008.
Müller, Steffen, and Verena Lütke. “Marketing Events : Determinants and Consequences of Participant Satisfaction.” 37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008, 2008.
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