| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Developing relationships : a nonlinear process |
| Autor/-in: | Polonsky, Michael Schuppisser, Stefan Beldona, Srikanth |
| Tagungsband: | Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume |
| Herausgeber/-in des übergeordneten Werkes: | Falt, Helen |
| Seite(n): | 51 |
| Seiten bis: | 66 |
| Angaben zur Konferenz: | Inaugural Australian Conference of the Chartered Institute of Marketing, Sydney, Australia, 20-22 August 2003 |
| Erscheinungsdatum: | 2003 |
| Verlag / Hrsg. Institution: | School of Marketing and International Business |
| Verlag / Hrsg. Institution: | South Penrith |
| ISBN: | 0646426249 |
| Sprache: | Englisch |
| Schlagwörter: | Relationship marketing |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | The paper proposes a model that allows relationships to move in multiple directions over their existence. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/13991 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institute for Organizational Viability (IOV) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Polonsky, M., Schuppisser, S., & Beldona, S. (2003). Developing relationships : a nonlinear process [Conference paper]. In H. Falt (Ed.), Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume (pp. 51–66). School of Marketing and International Business.
Polonsky, M., Schuppisser, S. and Beldona, S. (2003) ‘Developing relationships : a nonlinear process’, in H. Falt (ed.) Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume. South Penrith: School of Marketing and International Business, pp. 51–66.
M. Polonsky, S. Schuppisser, and S. Beldona, “Developing relationships : a nonlinear process,” in Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume, 2003, pp. 51–66.
POLONSKY, Michael, Stefan SCHUPPISSER und Srikanth BELDONA, 2003. Developing relationships : a nonlinear process. In: Helen FALT (Hrsg.), Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume. Conference paper. South Penrith: School of Marketing and International Business. 2003. S. 51–66. ISBN 0646426249
Polonsky, Michael, Stefan Schuppisser, and Srikanth Beldona. 2003. “Developing Relationships : A Nonlinear Process.” Conference paper. In Research in Contemporary Issues of Marketing : Best Paper Series of the Inaugural Australian Conference of the Chartered Institute of Marketing : A Research Volume, edited by Helen Falt, 51–66. South Penrith: School of Marketing and International Business.
Polonsky, Michael, et al. “Developing Relationships : A Nonlinear Process.” Research in Contemporary Issues of Marketing : Best Paper Series of the Inaugural Australian Conference of the Chartered Institute of Marketing : A Research Volume, edited by Helen Falt, School of Marketing and International Business, 2003, pp. 51–66.
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