Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Polonsky, Michael | - |
dc.contributor.author | Schuppisser, Stefan | - |
dc.contributor.author | Beldona, Srikanth | - |
dc.date.accessioned | 2018-12-19T13:31:04Z | - |
dc.date.available | 2018-12-19T13:31:04Z | - |
dc.date.issued | 2003 | - |
dc.identifier.isbn | 0646426249 | de_CH |
dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/13991 | - |
dc.description.abstract | The paper proposes a model that allows relationships to move in multiple directions over their existence. | de_CH |
dc.language.iso | en | de_CH |
dc.publisher | School of Marketing and International Business | de_CH |
dc.rights | Licence according to publishing contract | de_CH |
dc.subject | Relationship marketing | de_CH |
dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
dc.title | Developing relationships : a nonlinear process | de_CH |
dc.type | Konferenz: Paper | de_CH |
dcterms.type | Text | de_CH |
zhaw.departement | School of Management and Law | de_CH |
zhaw.organisationalunit | Institute for Organizational Viability (IOV) | de_CH |
zhaw.publisher.place | South Penrith | de_CH |
zhaw.conference.details | Inaugural Australian Conference of the Chartered Institute of Marketing, Sydney, Australia, 20-22 August 2003 | de_CH |
zhaw.funding.eu | No | de_CH |
zhaw.originated.zhaw | No | de_CH |
zhaw.pages.end | 66 | de_CH |
zhaw.pages.start | 51 | de_CH |
zhaw.parentwork.editor | Falt, Helen | - |
zhaw.publication.status | publishedVersion | de_CH |
zhaw.publication.review | Peer review (Abstract) | de_CH |
zhaw.title.proceedings | Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume | de_CH |
Appears in collections: | Publikationen School of Management and Law |
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Polonsky, M., Schuppisser, S., & Beldona, S. (2003). Developing relationships : a nonlinear process [Conference paper]. In H. Falt (Ed.), Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume (pp. 51–66). School of Marketing and International Business.
Polonsky, M., Schuppisser, S. and Beldona, S. (2003) ‘Developing relationships : a nonlinear process’, in H. Falt (ed.) Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume. South Penrith: School of Marketing and International Business, pp. 51–66.
M. Polonsky, S. Schuppisser, and S. Beldona, “Developing relationships : a nonlinear process,” in Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume, 2003, pp. 51–66.
POLONSKY, Michael, Stefan SCHUPPISSER und Srikanth BELDONA, 2003. Developing relationships : a nonlinear process. In: Helen FALT (Hrsg.), Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume. Conference paper. South Penrith: School of Marketing and International Business. 2003. S. 51–66. ISBN 0646426249
Polonsky, Michael, Stefan Schuppisser, and Srikanth Beldona. 2003. “Developing Relationships : A Nonlinear Process.” Conference paper. In Research in Contemporary Issues of Marketing : Best Paper Series of the Inaugural Australian Conference of the Chartered Institute of Marketing : A Research Volume, edited by Helen Falt, 51–66. South Penrith: School of Marketing and International Business.
Polonsky, Michael, et al. “Developing Relationships : A Nonlinear Process.” Research in Contemporary Issues of Marketing : Best Paper Series of the Inaugural Australian Conference of the Chartered Institute of Marketing : A Research Volume, edited by Helen Falt, School of Marketing and International Business, 2003, pp. 51–66.
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