| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Business students’ perception of sales careers : differences between students in Switzerland, Turkey, and the United States |
| Autor/-in: | Karakaya, Fahri Quigley, Charles Bingham, Frank Hari, Jürg J. Nasir, Aslihan |
| DOI: | 10.1080/08832323.2012.740520 |
| Erschienen in: | Journal of Education for Business |
| Band(Heft): | 89 |
| Heft: | 1 |
| Seite(n): | 13 |
| Seiten bis: | 19 |
| Erscheinungsdatum: | 2013 |
| Verlag / Hrsg. Institution: | Routledge |
| ISSN: | 0883-2323 1940-3356 |
| Sprache: | Englisch |
| Schlagwörter: | Cultural differences in selling; Perception of sales; Sales career; Sales education; Sales job |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | This research measures perceptual differences between sales and sales careers among business students studying in the United States, Switzerland, and Turkey. Earlier studies indicate that selling and a sales career are not viewed favorably by students in the United States and several other countries. This study expands on prior studies by comparing perceptions of students in the United States to students in two European nations. A total of 867 business students were surveyed in the three countries using variables identified in previous research. The findings indicate that nationality is associated with students’ perception of sales jobs and feelings about selling. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12648 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Karakaya, F., Quigley, C., Bingham, F., Hari, J. J., & Nasir, A. (2013). Business students’ perception of sales careers : differences between students in Switzerland, Turkey, and the United States. Journal of Education for Business, 89(1), 13–19. https://doi.org/10.1080/08832323.2012.740520
Karakaya, F. et al. (2013) ‘Business students’ perception of sales careers : differences between students in Switzerland, Turkey, and the United States’, Journal of Education for Business, 89(1), pp. 13–19. Available at: https://doi.org/10.1080/08832323.2012.740520.
F. Karakaya, C. Quigley, F. Bingham, J. J. Hari, and A. Nasir, “Business students’ perception of sales careers : differences between students in Switzerland, Turkey, and the United States,” Journal of Education for Business, vol. 89, no. 1, pp. 13–19, 2013, doi: 10.1080/08832323.2012.740520.
KARAKAYA, Fahri, Charles QUIGLEY, Frank BINGHAM, Jürg J. HARI und Aslihan NASIR, 2013. Business students’ perception of sales careers : differences between students in Switzerland, Turkey, and the United States. Journal of Education for Business. 2013. Bd. 89, Nr. 1, S. 13–19. DOI 10.1080/08832323.2012.740520
Karakaya, Fahri, Charles Quigley, Frank Bingham, Jürg J. Hari, and Aslihan Nasir. 2013. “Business Students’ Perception of Sales Careers : Differences between Students in Switzerland, Turkey, and the United States.” Journal of Education for Business 89 (1): 13–19. https://doi.org/10.1080/08832323.2012.740520.
Karakaya, Fahri, et al. “Business Students’ Perception of Sales Careers : Differences between Students in Switzerland, Turkey, and the United States.” Journal of Education for Business, vol. 89, no. 1, 2013, pp. 13–19, https://doi.org/10.1080/08832323.2012.740520.
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