| Publication type: | Conference paper |
| Type of review: | Peer review (abstract) |
| Title: | The cute look : baby-schema effects in product design |
| Authors: | Miesler, Linda Leder, Helmut |
| Proceedings: | Proceedings of the 7th International Conference on Design & Emotion |
| Conference details: | 7th International Conference on Design & Emotion, Chicago, USA, 4-7 October 2010 |
| Issue Date: | 2010 |
| Language: | English |
| Subjects: | Emotion; Baby-schema; Design; Consumer behaviour |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/11474 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Life Sciences and Facility Management School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) Institute of Natural Resource Sciences (IUNR) |
| Appears in collections: | Publikationen Life Sciences und Facility Management |
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Miesler, L., & Leder, H. (2010). The cute look : baby-schema effects in product design. Proceedings of the 7th International Conference on Design & Emotion.
Miesler, L. and Leder, H. (2010) ‘The cute look : baby-schema effects in product design’, in Proceedings of the 7th International Conference on Design & Emotion.
L. Miesler and H. Leder, “The cute look : baby-schema effects in product design,” in Proceedings of the 7th International Conference on Design & Emotion, 2010.
MIESLER, Linda und Helmut LEDER, 2010. The cute look : baby-schema effects in product design. In: Proceedings of the 7th International Conference on Design & Emotion. Conference paper. 2010
Miesler, Linda, and Helmut Leder. 2010. “The Cute Look : Baby-Schema Effects in Product Design.” Conference paper. In Proceedings of the 7th International Conference on Design & Emotion.
Miesler, Linda, and Helmut Leder. “The Cute Look : Baby-Schema Effects in Product Design.” Proceedings of the 7th International Conference on Design & Emotion, 2010.
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