| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | The cute look : baby-schema effects in product design |
| Autor/-in: | Miesler, Linda Leder, Helmut |
| Tagungsband: | Proceedings of the 7th International Conference on Design & Emotion |
| Angaben zur Konferenz: | 7th International Conference on Design & Emotion, Chicago, USA, 4-7 October 2010 |
| Erscheinungsdatum: | 2010 |
| Sprache: | Englisch |
| Schlagwörter: | Emotion; Baby-schema; Design; Consumer behaviour |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/11474 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | Life Sciences und Facility Management School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) Institut für Umwelt und Natürliche Ressourcen (IUNR) |
| Enthalten in den Sammlungen: | Publikationen Life Sciences und Facility Management |
Dateien zu dieser Ressource:
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Zur Langanzeige
Miesler, L., & Leder, H. (2010). The cute look : baby-schema effects in product design. Proceedings of the 7th International Conference on Design & Emotion.
Miesler, L. and Leder, H. (2010) ‘The cute look : baby-schema effects in product design’, in Proceedings of the 7th International Conference on Design & Emotion.
L. Miesler and H. Leder, “The cute look : baby-schema effects in product design,” in Proceedings of the 7th International Conference on Design & Emotion, 2010.
MIESLER, Linda und Helmut LEDER, 2010. The cute look : baby-schema effects in product design. In: Proceedings of the 7th International Conference on Design & Emotion. Conference paper. 2010
Miesler, Linda, and Helmut Leder. 2010. “The Cute Look : Baby-Schema Effects in Product Design.” Conference paper. In Proceedings of the 7th International Conference on Design & Emotion.
Miesler, Linda, and Helmut Leder. “The Cute Look : Baby-Schema Effects in Product Design.” Proceedings of the 7th International Conference on Design & Emotion, 2010.
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