1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorSeiler, Roger-
dc.contributor.authorMiesler, Linda-
dc.contributor.authorHari, Jürg J.-
dc.date.accessioned2018-08-24T13:02:39Z-
dc.date.available2018-08-24T13:02:39Z-
dc.date.issued2016-
dc.identifier.issn1865-6544de_CH
dc.identifier.issn1865-7516de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/9623-
dc.description.abstractThis article describes an A/B testing tool (i.e., Silent Surfer) that enables the use of live web content within experiments. Integrating e-mail, Information pages, web experiment artefacts, and a concluding online survey into one seamless process reduces the time and costs required to conduct A/B testing, while leaving production environments un-touched.de_CH
dc.language.isoende_CH
dc.publisherThexis Verlagde_CH
dc.relation.ispartofMarketing Review St. Gallende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectIntegratedde_CH
dc.subjectA/B testingde_CH
dc.subjectOnline marketingde_CH
dc.subjectWeb experimentde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleThe silent surfer : experimentally manipulated live web content to study consumer behaviourde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.funding.euNode_CH
zhaw.issue2de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end61de_CH
zhaw.pages.start54de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume33de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
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Seiler, R., Miesler, L., & Hari, J. J. (2016). The silent surfer : experimentally manipulated live web content to study consumer behaviour. Marketing Review St. Gallen, 33(2), 54–61.
Seiler, R., Miesler, L. and Hari, J.J. (2016) ‘The silent surfer : experimentally manipulated live web content to study consumer behaviour’, Marketing Review St. Gallen, 33(2), pp. 54–61.
R. Seiler, L. Miesler, and J. J. Hari, “The silent surfer : experimentally manipulated live web content to study consumer behaviour,” Marketing Review St. Gallen, vol. 33, no. 2, pp. 54–61, 2016.
SEILER, Roger, Linda MIESLER und Jürg J. HARI, 2016. The silent surfer : experimentally manipulated live web content to study consumer behaviour. Marketing Review St. Gallen. 2016. Bd. 33, Nr. 2, S. 54–61
Seiler, Roger, Linda Miesler, and Jürg J. Hari. 2016. “The Silent Surfer : Experimentally Manipulated Live Web Content to Study Consumer Behaviour.” Marketing Review St. Gallen 33 (2): 54–61.
Seiler, Roger, et al. “The Silent Surfer : Experimentally Manipulated Live Web Content to Study Consumer Behaviour.” Marketing Review St. Gallen, vol. 33, no. 2, 2016, pp. 54–61.


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