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dc.contributor.authorSrivoravilai, Nopporn-
dc.contributor.authorMelewar, T. C.-
dc.contributor.authorLiu, Martin J.-
dc.contributor.authorYannopoulou, Natalia-
dc.date.accessioned2018-08-22T14:10:10Z-
dc.date.available2018-08-22T14:10:10Z-
dc.date.issued2011-
dc.identifier.issn0267-257Xde_CH
dc.identifier.issn1472-1376de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/9338-
dc.description.abstractThis study examines the value proposition through corporate reputation, as corporate reputation best communicates to consumers and the public the company's value orientation. The research setting for the study was the Thai private hospital industry. A quantitative methodology was employed, using Confirmatory Factor Analysis (CFA) to purify our measurement items and then using regression analysis to test our hypothesis. A model of corporate reputation is proposed, based primarily on a combination of institutional theory, impression management theory, and signalling theory. The study contrasts with most previous studies on this subject, which employ a single approach in researching corporate reputation. Lastly, it explores the implications of corporate reputation with regards to value offering for practitioners and policy makers.de_CH
dc.language.isoende_CH
dc.publisherRoutledgede_CH
dc.relation.ispartofJournal of Marketing Managementde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectValue marketingde_CH
dc.subjectCorporate reputationde_CH
dc.subjectHealth industryde_CH
dc.subjectInstitutional theoryde_CH
dc.subjectImpression managementde_CH
dc.subjectThailandde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleValue marketing through corporate reputation : an empirical investigation of Thai hospitalsde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
dc.identifier.doi10.1080/0267257X.2011.545676de_CH
zhaw.funding.euNode_CH
zhaw.issue3-4de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end268de_CH
zhaw.pages.start243de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume27de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
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Srivoravilai, N., Melewar, T. C., Liu, M. J., & Yannopoulou, N. (2011). Value marketing through corporate reputation : an empirical investigation of Thai hospitals. Journal of Marketing Management, 27(3-4), 243–268. https://doi.org/10.1080/0267257X.2011.545676
Srivoravilai, N. et al. (2011) ‘Value marketing through corporate reputation : an empirical investigation of Thai hospitals’, Journal of Marketing Management, 27(3-4), pp. 243–268. Available at: https://doi.org/10.1080/0267257X.2011.545676.
N. Srivoravilai, T. C. Melewar, M. J. Liu, and N. Yannopoulou, “Value marketing through corporate reputation : an empirical investigation of Thai hospitals,” Journal of Marketing Management, vol. 27, no. 3-4, pp. 243–268, 2011, doi: 10.1080/0267257X.2011.545676.
SRIVORAVILAI, Nopporn, T. C. MELEWAR, Martin J. LIU und Natalia YANNOPOULOU, 2011. Value marketing through corporate reputation : an empirical investigation of Thai hospitals. Journal of Marketing Management. 2011. Bd. 27, Nr. 3-4, S. 243–268. DOI 10.1080/0267257X.2011.545676
Srivoravilai, Nopporn, T. C. Melewar, Martin J. Liu, and Natalia Yannopoulou. 2011. “Value Marketing through Corporate Reputation : An Empirical Investigation of Thai Hospitals.” Journal of Marketing Management 27 (3-4): 243–68. https://doi.org/10.1080/0267257X.2011.545676.
Srivoravilai, Nopporn, et al. “Value Marketing through Corporate Reputation : An Empirical Investigation of Thai Hospitals.” Journal of Marketing Management, vol. 27, no. 3-4, 2011, pp. 243–68, https://doi.org/10.1080/0267257X.2011.545676.


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