Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Beurer-Züllig, Bettina | - |
| dc.date.accessioned | 2018-06-28T13:21:16Z | - |
| dc.date.available | 2018-06-28T13:21:16Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/7455 | - |
| dc.description.abstract | This study analyses affective and cognitive trust dimensions (manufacturer’s competence, predictability, benevolence and integrity) and their influence on trust. Furthermore, trust in car brands is analyzed. One survey is published online returning 278 fully completed questionnaires. A second survey is sent out specifically to students with an engineering background returning 129 completed questionnaires. Volkswagen, Alfa Romeo, BMW, Fiat and Audi are the most commonly owned brands and Volkswagen, BMW, Audi, Mercedes and Alfa Romeo the most trusted brands in survey one. In survey two, Volkswagen, BMW, Audi, Ford, Mercedes and Toyota are the most commonly owned brands and BMW, Tesla, Volvo, Toyota and Mercedes the most trusted ones. Competence shows highest effects on trust in survey one followed by predictability, integrity and benevolence. In survey two as well, competence shows highest impact on trust, followed by predictability, benevolence and integrity. Results suggest, that the impact trust dimensions have on trust are different in specific target groups. Furthermore, target groups with an engineering background trust different brands even though Volkswagen is the most commonly owned brand across both comparison groups. | de_CH |
| dc.language.iso | en | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Trust in car brands : a quantitative analysis on trust in car brands in Switzerland | de_CH |
| dc.type | Konferenz: Paper | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.conference.details | NCM Conference, Dubai, United Arab Emirates, 23 March 2018 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.pages.start | 68 | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Peer review (Publikation) | de_CH |
| zhaw.title.proceedings | 10th & 11th international conferences on new challenges in management and business | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Beurer-Züllig, B. (2018). Trust in car brands : a quantitative analysis on trust in car brands in Switzerland [Conference paper]. 10th & 11th International Conferences on New Challenges in Management and Business, 68.
Beurer-Züllig, B. (2018) ‘Trust in car brands : a quantitative analysis on trust in car brands in Switzerland’, in 10th & 11th international conferences on new challenges in management and business, p. 68.
B. Beurer-Züllig, “Trust in car brands : a quantitative analysis on trust in car brands in Switzerland,” in 10th & 11th international conferences on new challenges in management and business, 2018, p. 68.
BEURER-ZÜLLIG, Bettina, 2018. Trust in car brands : a quantitative analysis on trust in car brands in Switzerland. In: 10th & 11th international conferences on new challenges in management and business. Conference paper. 2018. S. 68
Beurer-Züllig, Bettina. 2018. “Trust in Car Brands : A Quantitative Analysis on Trust in Car Brands in Switzerland.” Conference paper. In 10th & 11th International Conferences on New Challenges in Management and Business, 68.
Beurer-Züllig, Bettina. “Trust in Car Brands : A Quantitative Analysis on Trust in Car Brands in Switzerland.” 10th & 11th International Conferences on New Challenges in Management and Business, 2018, p. 68.
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