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  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorCurtius, Hans Christoph-
dc.contributor.authorHille, Stefanie Lena-
dc.contributor.authorBerger, Christian-
dc.contributor.authorHahnel, Ulf Joachim Jonas-
dc.contributor.authorWüstenhagen, Rolf-
dc.date.accessioned2018-06-18T10:30:02Z-
dc.date.available2018-06-18T10:30:02Z-
dc.date.issued2018-
dc.identifier.issn0301-4215de_CH
dc.identifier.issn1873-6777de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/7068-
dc.description.abstractIn the last decade, feed-in tariffs have been the method of choice for policymakers trying to accelerate the diffusion of solar photovoltaics (PV). Despite the overall effectiveness of feed-in tariffs, actual adoption rates have shown surprising regional differences, pointing to the presence of peer influence and regional spillover effects. For future diffusion of photovoltaics, understanding these social influences on the decision to adopt is key. Several studies have used revealed preference approaches to discern peer effects in PV adoption, proving their existence but leaving open questions about underlying psychological mechanisms. We close this gap by conducting a survey among potential PV adopters in one of the top three fastest-growing European solar markets and find that two types of social norms, descriptive and injunctive norms and their underlying interplay, play an important role in explaining PV adoption decision and diffusion patterns. Our findings have significant policy implications – as an alternative to following the shotgun approach of uniform nationwide incentives, policymakers should consider inducing snowball effects by facilitating the creation of regional hot spots. Such programs, which may be supported through co-investments between federal and local authorities, would effectively complement existing policy approaches.de_CH
dc.language.isoende_CH
dc.publisherElsevierde_CH
dc.relation.ispartofEnergy Policyde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectDiffusion of innovationde_CH
dc.subjectPeer effectde_CH
dc.subjectSocial contagionde_CH
dc.subjectSolar photovoltaicde_CH
dc.subjectRenewable energyde_CH
dc.subjectSocial normde_CH
dc.subject.ddc333.79: Energiede_CH
dc.subject.ddc621.3: Elektro-, Kommunikations-, Steuerungs- und Regelungstechnikde_CH
dc.titleShotgun or snowball approach? Accelerating the diffusion of rooftop solar photovoltaics through peer effects and social normsde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
dc.identifier.doi10.1016/j.enpol.2018.04.005de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end602de_CH
zhaw.pages.start596de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume118de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
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Curtius, H. C., Hille, S. L., Berger, C., Hahnel, U. J. J., & Wüstenhagen, R. (2018). Shotgun or snowball approach? Accelerating the diffusion of rooftop solar photovoltaics through peer effects and social norms. Energy Policy, 118, 596–602. https://doi.org/10.1016/j.enpol.2018.04.005
Curtius, H.C. et al. (2018) ‘Shotgun or snowball approach? Accelerating the diffusion of rooftop solar photovoltaics through peer effects and social norms’, Energy Policy, 118, pp. 596–602. Available at: https://doi.org/10.1016/j.enpol.2018.04.005.
H. C. Curtius, S. L. Hille, C. Berger, U. J. J. Hahnel, and R. Wüstenhagen, “Shotgun or snowball approach? Accelerating the diffusion of rooftop solar photovoltaics through peer effects and social norms,” Energy Policy, vol. 118, pp. 596–602, 2018, doi: 10.1016/j.enpol.2018.04.005.
CURTIUS, Hans Christoph, Stefanie Lena HILLE, Christian BERGER, Ulf Joachim Jonas HAHNEL und Rolf WÜSTENHAGEN, 2018. Shotgun or snowball approach? Accelerating the diffusion of rooftop solar photovoltaics through peer effects and social norms. Energy Policy. 2018. Bd. 118, S. 596–602. DOI 10.1016/j.enpol.2018.04.005
Curtius, Hans Christoph, Stefanie Lena Hille, Christian Berger, Ulf Joachim Jonas Hahnel, and Rolf Wüstenhagen. 2018. “Shotgun or Snowball Approach? Accelerating the Diffusion of Rooftop Solar Photovoltaics through Peer Effects and Social Norms.” Energy Policy 118: 596–602. https://doi.org/10.1016/j.enpol.2018.04.005.
Curtius, Hans Christoph, et al. “Shotgun or Snowball Approach? Accelerating the Diffusion of Rooftop Solar Photovoltaics through Peer Effects and Social Norms.” Energy Policy, vol. 118, 2018, pp. 596–602, https://doi.org/10.1016/j.enpol.2018.04.005.


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