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Results 1-10 of 23 (Search time: 0.007 seconds).
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Issue DateTitleInvolved Person(s)
13-Sep-2022Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global businessDuma, Fabio
2021Pivots in the luxury business : discovering the new luxury consumer through social dataBendoni, Wendy K.; Duma, Fabio
2017Economies of small : niche strategies and success factors of independent luxury brands in a global market dominated by big businessDuma, Fabio; Popcsev, Mark; Seelhofer, Daniel
2022Artisan influencers & the role of craftsmanship in the future of luxury : the case of young bespoke tailors in ItalyDuma, Fabio
2021Connoisseurship consumption & market evolution : the case of the Swiss mechanical watch industry and the emergence of new luxury watch brandsPieth, Matthias; Duma, Fabio
2018David versus Goliath “Deluxe” : innovative approaches of niche entrepreneurs and why they flourish in the big shadow of mainstream luxuryDuma, Fabio; Gadgil, Maya
2019Breaking the rules of luxury : decoding a born digital niche watch brand’s recipe for success in a competitive marketDuma, Fabio; Gadgil, Maya
2020Luxury ecosystems : towards a new modus operandi for high-end brands in a changing world of luxuryDuma, Fabio; Studer, Pirmin
2015The business of luxuryDuma, Fabio; Hallier Willi, Christine; Steinmann, Cary
2022Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sectorDuma, Fabio; Khalifa, Dina; Schäfer, Jule