Issue Date | Title | Involved Person(s) |
2018 | Purchasing the senator status for 2000 Euro? : the effect of a payment option in hierarchical loyalty programs | Müller, Steffen; Seiler, Roger |
2018 | Product reviews with a social context : an experiment on online wine reviews in Switzerland | Seiler, Roger; Kucza, Gunther; Schuppisser, Stefan |
2018 | Trust in motorcycle brands : an empirical study on brand personality and trust building measures on motorcycle websites | Seiler, Roger; Schuppisser, Stefan; Koruna, Stefan |
2018 | Choice overload In the airline industry : a web experiment on booking flights online | Seiler, Roger; Müller, Steffen; Herzog, Clemens |