Issue Date | Title | Involved Person(s) |
2021 | Pivots in the luxury business : discovering the new luxury consumer through social data | Bendoni, Wendy K.; Duma, Fabio |
2021 | Connoisseurship consumption & market evolution : the case of the Swiss mechanical watch industry and the emergence of new luxury watch brands | Pieth, Matthias; Duma, Fabio |
2021 | Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brand | Duma, Fabio; Björck, Albena |
2021 | There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea | Pedrazzi, Camilla; Duma, Fabio; Gadgil, Maya |
2021 | Second hand luxury : consumer motivations behind the purchase of pre-owned luxury goods : the case of luxury watches | Baumann, Yves; Duma, Fabio |