Issue Date | Title | Involved Person(s) |
2020 | The application of blockchain technology in loyalty programs | Stallone, Valerio; Collenberg, Anja; Rüedlinger, Andreas; Wetzels, Martin; Klaas, Michael |
2020 | The digital advertising ecosystem : status quo, challenges and trends | Gusic, Nema; Stallone, Valerio |
2020 | Perception and recognition of native advertising | Stallone, Valerio |
2020 | The digital advertising conceptual flow : a literature review | Stallone, Valerio |
2020 | Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsors | Hüttermann, Marcel; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio |