Issue Date | Title | Involved Person(s) |
Jan-2016 | Swiss Marketing Leadership Studie 2016 : digitale Transformation im Marketing | Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Hüttermann, Marcel; Klaas, Michael; Müller, Steffen; Rauch, Martina; Bissig, Patrick; Kübler, David Lucien |
2016 | What drives loyalty program perception? : a cross-country analysis | Müller, Steffen; Seiler, Roger; Beinert, Markus |
2016 | Which product features delight customers? : an analysis of online reviews | Müller, Steffen; Beinert, Markus |