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Issue Date
Title
Involved Person(s)
2015
Customer perception of strikes in the transportation sector : an analysis of MWOM
Seemann, Ann Kathrin
;
Gebele, Christoph
;
Wernet, Christin
;
Lindenmeier, Jörg
;
Liberatore, Florian
2013
Guilt appeals and prosocial behavior : an experimental analysis of the effects of anticipatory vs. reactive guilt appeals on the effectiveness of blood donor appeals
Renner, Simone
;
Lindenmeier, Jörg
;
Tscheulin, Dieter K.
;
Drevs, Florian
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Author
2
Lindenmeier, Jörg
1
Gebele, Christoph
1
Renner, Simone
1
Seemann, Ann Kathrin
1
Tscheulin, Dieter K.
1
Wernet, Christin
Subject (DDC)
1
362: Gesundheits- und Sozialdienste
1
658.8: Marketingmanagement
Date issued
1
2013
1
2015
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2
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