| Issue Date | Title | Involved Person(s) |
| 2021 | Active expectation management in chatbot conversations | Haupt, Martin; Rozumowski, Anna |
| 2021 | Von «Value in Transaction» zu «Value in Use» | Rüeger, Brian |
| 2021 | Pivots in the luxury business : discovering the new luxury consumer through social data | Bendoni, Wendy K.; Duma, Fabio |
| 2021 | Chatbots, conversational interfaces, and the stereotype content model | Seiler, Roger; Schär, Annemarie |
| 2021 | Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brand | Duma, Fabio; Björck, Albena |
| 2021 | A customer-centric search for triggers as a basis for marketing automation service design | Hannich, Frank; Kaya, Tania; Hüttermann, Marcel |
| 2021 | Vermarktung von nachhaltigen Technologien | Hirzel, Martin; Graf, Christian Olivier; Weber, Matthias |
| 2021 | Connoisseurship consumption & market evolution : the case of the Swiss mechanical watch industry and the emergence of new luxury watch brands | Pieth, Matthias; Duma, Fabio |
| 2021 | Sorry I am still learning : active expectation management of chatbots | Haupt, Martin; Rozumowski, Anna |
| 2021 | Taking the conversation offline? : the impact of response strategies on potential hotel guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
| 2021 | Der Einfluss von Social-Media-Aktivitäten auf den Unternehmenswert | Affolter, Beat; Meyer, Julia; Cercamondi, Sandro |
| 2021 | Event Experience Design : explorative Studie am Beispiel akademischer Fachveranstaltungen | Schäfer, Wolfgang; Zürn, Christine; Heidelberger, Severin |
| 2021 | Applications of blockchain technology in marketing : a systematic review of marketing technology companies | Stallone, Valerio; Wetzels, Martin; Klaas, Michael |
