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Title
Involved Person(s)
2022
Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce
Beurer-Züllig, Bettina
;
Rozumowski, Anna
;
Klaas, Michael
2022
I, AR & myself : Konsumentenselbstwahrnehmung und Markenerlebnis bei Nutzung von Augmented Reality-Applikationen am Beispiel der Fashion-Branche
Schäfer, Wolfgang
;
Lösch, Corina
;
Nguyen, Thi Song Nhan
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Beurer-Züllig, Bettina
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Klaas, Michael
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Nguyen, Thi Song Nhan
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Rozumowski, Anna