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Title
Involved Person(s)
2018
David versus Goliath “Deluxe” : innovative approaches of niche entrepreneurs and why they flourish in the big shadow of mainstream luxury
Duma, Fabio
;
Gadgil, Maya
2017
Economies of small : niche strategies and success factors of independent luxury brands in a global market dominated by big business
Duma, Fabio
;
Popcsev, Mark
;
Seelhofer, Daniel
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Gadgil, Maya
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Popcsev, Mark
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Seelhofer, Daniel
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2018