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2015
Do you remember? : a comparison of nostalgic ad-evoked responses by baby-boomers and generation y
Beurer-Züllig, Bettina
;
Kavci, Senem
;
Möckli, Melanie
2015
Changing the warmth and competence dimensions : experimental validation in the context of insurance consultants
Seiler, Roger
;
Hari, Jürg J.
;
Kavci, Senem
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Beurer-Züllig, Bettina
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Hari, Jürg J.
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Möckli, Melanie
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Seiler, Roger