Issue Date | Title | Involved Person(s) |
Jan-2023 | Firm-generated, user-generated and machine generated content in the digital economy : analytics, prediction, recommendation, and impact minitrack | Klaas, Michael; Beurer-Züllig, Bettina |
2020 | The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study | Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna |
2019 | Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram | Collenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina |
2019 | How gender influences trust assessments in sales negotiations | Rozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J. |
2018 | Trust in car brands : a quantitative analysis on trust in car brands in Switzerland | Beurer-Züllig, Bettina |
2015 | Do you remember? : a comparison of nostalgic ad-evoked responses by baby-boomers and generation y | Beurer-Züllig, Bettina; Kavci, Senem; Möckli, Melanie |