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Issue Date
Title
Involved Person(s)
2020
Success factors of e-commerce : drivers of the conversion rate and basket value
Zumstein, Darius
;
Kotowski, Wolfgang
2020
Voice search : a new customer experience for swiss tourism
Rozumowski, Anna
;
Kotowski, Wolfgang
;
Klaas, Michael
2020
Nostalgia and the personal truth : an empirical study on narrative identities in brand management
Schäfer, Wolfgang
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Klaas, Michael
1
Rozumowski, Anna
1
Zumstein, Darius
Date issued
3
2020