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Title
Involved Person(s)
2019
Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram
Collenberg, Anja
;
Furchheim, Pia
;
Beurer-Züllig, Bettina
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Subject (DDC)
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302: Soziale Interaktion
Date issued
1
2019
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