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Involved Person(s)
2013
Guilt appeals and prosocial behavior : an experimental analysis of the effects of anticipatory vs. reactive guilt appeals on the effectiveness of blood donor appeals
Renner, Simone
;
Lindenmeier, Jörg
;
Tscheulin, Dieter K.
;
Drevs, Florian
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Lindenmeier, Jörg
1
Tscheulin, Dieter K.
Date issued
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2013