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Issue Date
Title
Involved Person(s)
2019
Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram
Collenberg, Anja
;
Furchheim, Pia
;
Beurer-Züllig, Bettina
2019
How gender influences trust assessments in sales negotiations
Rozumowski, Anna
;
Beurer-Züllig, Bettina
;
Hari, Jürg J.
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Author
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Collenberg, Anja
1
Furchheim, Pia
1
Hari, Jürg J.
1
Rozumowski, Anna
Subject (DDC)
1
302: Soziale Interaktion