Issue Date | Title | Involved Person(s) |
Aug-2015 | Increasing sensitivity of consumer testing : the impact of presentation design, consumption frequency and cognitive reflection type on test sensitivity | Guksch, Thorsten; Cezanne, Marie-Louise; Julius, Nina; Kinner, Julia; Klauser, Eugenia; Bongartz, Annette |
Aug-2015 | Heavy-users, light-users and age groups : the impact of age and consumption frequency on discrimination ability in a hedonic test | Kinner, Julia; Vjelkovic, Zorica; Bongartz, Annette |