1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorNagengast, Liane-
dc.contributor.authorThomas, Oliver-
dc.contributor.authorReimann, Olivier-
dc.contributor.authorKucza, Gunther-
dc.date.accessioned2024-03-09T18:25:25Z-
dc.date.available2024-03-09T18:25:25Z-
dc.date.issued2023-09-29-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/30157-
dc.description.abstractThis paper investigates how negative information about a retailer’s private label (PL) trigger negative spillover effects (a) to other retailers’ PLs and (b) to manufacturer brands (MB) regarding common dimensions of consumer evaluation (attitude, perceived quality, trust, purchase intent). Using scenarios about a fictitious product harm crisis, we conduct a 2x2 plus control group online experiment involving one retailer’s standard PL in the product category of ice cream. Within this product category, we find negative spillover effects from the focal retailer’s defective PL to competing retailers’ PL on attitude and perceived quality. We do not find any significant spillover effects on manufacturer brands. In line with categorization theory, our results support that PLs form one mental category in consumers’ minds.de_CH
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectPrivate labelde_CH
dc.subjectNegative informationde_CH
dc.subjectSpillover effectde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titlePrivate labels and negative information : effects across retailersde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.conference.detailsEMAC Regional Conference, Athens, Greece, 27-29 September 2023de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

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Nagengast, L., Thomas, O., Reimann, O., & Kucza, G. (2023, September 29). Private labels and negative information : effects across retailers. EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
Nagengast, L. et al. (2023) ‘Private labels and negative information : effects across retailers’, in EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
L. Nagengast, O. Thomas, O. Reimann, and G. Kucza, “Private labels and negative information : effects across retailers,” in EMAC Regional Conference, Athens, Greece, 27-29 September 2023, Sep. 2023.
NAGENGAST, Liane, Oliver THOMAS, Olivier REIMANN und Gunther KUCZA, 2023. Private labels and negative information : effects across retailers. In: EMAC Regional Conference, Athens, Greece, 27-29 September 2023. Conference paper. 29 September 2023
Nagengast, Liane, Oliver Thomas, Olivier Reimann, and Gunther Kucza. 2023. “Private Labels and Negative Information : Effects across Retailers.” Conference paper. In EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
Nagengast, Liane, et al. “Private Labels and Negative Information : Effects across Retailers.” EMAC Regional Conference, Athens, Greece, 27-29 September 2023, 2023.


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