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Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-29715
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dc.contributor.authorBäuml, Manuel-
dc.contributor.authorVolery, Thierry-
dc.date.accessioned2024-02-02T09:25:51Z-
dc.date.available2024-02-02T09:25:51Z-
dc.date.issued2023-
dc.identifier.isbn978-3-11-074752-2de_CH
dc.identifier.isbn978-3-11-074765-2de_CH
dc.identifier.otherurn:nbn:de:101:1-2023102416431149833670de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/29715-
dc.description.abstractThis study investigates how small and medium-sized enterprises (SMEs) leverage internet technology to overcome inherent challenges in being market oriented. In comparison to large firms, the competitive advantage of SMEs stems from maximizing customer intelligence and their agility in responding to customer needs. However, SMEs often struggle to gather market intelligence beyond existing customers. We identify four roles of internet functionalities which can help SMEs develop their market orientation: (1) increasing brand knowledge; (2) identifying market trends; (3) identifying new customer needs; and (4) streamlining processes. We conclude with seven propositions that drive the adoption of internet-enabled technologies for each role.de_CH
dc.language.isoende_CH
dc.publisherDe Gruyterde_CH
dc.relation.ispartofDe Gruyter Handbook of SME Entrepreneurshipde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectMarket orientationde_CH
dc.subjectInternetde_CH
dc.subjectDigitalde_CH
dc.subjectMarketingde_CH
dc.subjectDigitalizationde_CH
dc.subject.ddc658: Allgemeines Managementde_CH
dc.titleA typology of internet functionalities to develop market orientation in SMEsde_CH
dc.typeBuchbeitragde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.publisher.placeBerlinde_CH
dc.identifier.doi10.1515/9783110747652-013de_CH
dc.identifier.doi10.21256/zhaw-29715-
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end280de_CH
zhaw.pages.start255de_CH
zhaw.parentwork.editorDabić, Marina-
zhaw.parentwork.editorKraus, Sascha-
zhaw.publication.statuspublishedVersionde_CH
zhaw.embargo.end2024-11-06de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Bäuml, M., & Volery, T. (2023). A typology of internet functionalities to develop market orientation in SMEs. In M. Dabić & S. Kraus (Eds.), De Gruyter Handbook of SME Entrepreneurship (pp. 255–280). De Gruyter. https://doi.org/10.1515/9783110747652-013
Bäuml, M. and Volery, T. (2023) ‘A typology of internet functionalities to develop market orientation in SMEs’, in M. Dabić and S. Kraus (eds) De Gruyter Handbook of SME Entrepreneurship. Berlin: De Gruyter, pp. 255–280. Available at: https://doi.org/10.1515/9783110747652-013.
M. Bäuml and T. Volery, “A typology of internet functionalities to develop market orientation in SMEs,” in De Gruyter Handbook of SME Entrepreneurship, M. Dabić and S. Kraus, Eds. Berlin: De Gruyter, 2023, pp. 255–280. doi: 10.1515/9783110747652-013.
BÄUML, Manuel und Thierry VOLERY, 2023. A typology of internet functionalities to develop market orientation in SMEs. In: Marina DABIĆ und Sascha KRAUS (Hrsg.), De Gruyter Handbook of SME Entrepreneurship. Berlin: De Gruyter. S. 255–280. ISBN 978-3-11-074752-2
Bäuml, Manuel, and Thierry Volery. 2023. “A Typology of Internet Functionalities to Develop Market Orientation in SMEs.” In De Gruyter Handbook of SME Entrepreneurship, edited by Marina Dabić and Sascha Kraus, 255–80. Berlin: De Gruyter. https://doi.org/10.1515/9783110747652-013.
Bäuml, Manuel, and Thierry Volery. “A Typology of Internet Functionalities to Develop Market Orientation in SMEs.” De Gruyter Handbook of SME Entrepreneurship, edited by Marina Dabić and Sascha Kraus, De Gruyter, 2023, pp. 255–80, https://doi.org/10.1515/9783110747652-013.


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