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Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-29690
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dc.contributor.authorBläse, Richard-
dc.contributor.authorFilser, Matthias-
dc.contributor.authorKraus, Sascha-
dc.contributor.authorPuumalainen, Kaisu-
dc.contributor.authorMoog, Petra-
dc.date.accessioned2024-02-02T08:43:06Z-
dc.date.available2024-02-02T08:43:06Z-
dc.date.issued2023-07-17-
dc.identifier.issn0964-4733de_CH
dc.identifier.issn1099-0836de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/29690-
dc.description.abstractMovements like “Fridays for Future” have heightened attention to the need for sustainability, particularly among Generations X, Y, and Z. However, the consumption of fast fashion and so-called ultra-fashion products—an ecologically harmful business model—continues to gain momentum, especially among young consumers, not least due to fear of missing out (FOMO). FOMO is well-known among marketing professionals as a strong trigger for frequently recurring buying behavior. Over the past 5 years, scholars have become increasingly interested in how FOMO triggers buying behavior and have begun to incorporate FOMO in their cognitive models. However, the influence of FOMO on individual fashion purchases and the relationship between brand credibility and sustainable fashion production is not yet well understood. Utilizing cross-sectional data from three distinct samples in Switzerland and the United States, our study, which included over 650 participants, reveals that brand credibility and FOMO exert direct influences on consumers' purchase intentions for fast fashion products. We identify that FOMO has a negative moderating effect on the relationship between brand credibility and fast fashion purchase intentions. Suggesting that consumers with strong FOMO are less interested in brand credibility when making a purchase decision than those without FOMO. Additionally, we demonstrate that our findings apply to both fast and slow fashion, the latter encompassing sustainably produced fashion. Ultimately, we provide novel empirical evidence of FOMO's influence on buying behavior and shed light on the complex interplay between brand credibility, sustainability, and consumer behavior in the fashion industry.de_CH
dc.language.isoende_CH
dc.publisherWileyde_CH
dc.relation.ispartofBusiness Strategy and the Environmentde_CH
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/4.0/de_CH
dc.subjectFashionde_CH
dc.subjectFear of missing outde_CH
dc.subjectNon-sustainable buying behaviorde_CH
dc.subjectPurchase intentionde_CH
dc.subject.ddc658.408: Sicherheitsmanagement, Umweltmanagementde_CH
dc.titleNon‐sustainable buying behavior : how the fear of missing out drives purchase intentions in the fast fashion industryde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitCenter for Corporate Responsibility (CCR)de_CH
zhaw.organisationalunitInstitut für Innovation und Entrepreneurship (IIE)de_CH
dc.identifier.doi10.1002/bse.3509de_CH
dc.identifier.doi10.21256/zhaw-29690-
zhaw.funding.euNode_CH
zhaw.issue2de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end641de_CH
zhaw.pages.start626de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume33de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.webfeedW: Spitzenpublikationde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Bläse, R., Filser, M., Kraus, S., Puumalainen, K., & Moog, P. (2023). Non‐sustainable buying behavior : how the fear of missing out drives purchase intentions in the fast fashion industry. Business Strategy and the Environment, 33(2), 626–641. https://doi.org/10.1002/bse.3509
Bläse, R. et al. (2023) ‘Non‐sustainable buying behavior : how the fear of missing out drives purchase intentions in the fast fashion industry’, Business Strategy and the Environment, 33(2), pp. 626–641. Available at: https://doi.org/10.1002/bse.3509.
R. Bläse, M. Filser, S. Kraus, K. Puumalainen, and P. Moog, “Non‐sustainable buying behavior : how the fear of missing out drives purchase intentions in the fast fashion industry,” Business Strategy and the Environment, vol. 33, no. 2, pp. 626–641, Jul. 2023, doi: 10.1002/bse.3509.
BLÄSE, Richard, Matthias FILSER, Sascha KRAUS, Kaisu PUUMALAINEN und Petra MOOG, 2023. Non‐sustainable buying behavior : how the fear of missing out drives purchase intentions in the fast fashion industry. Business Strategy and the Environment. 17 Juli 2023. Bd. 33, Nr. 2, S. 626–641. DOI 10.1002/bse.3509
Bläse, Richard, Matthias Filser, Sascha Kraus, Kaisu Puumalainen, and Petra Moog. 2023. “Non‐Sustainable Buying Behavior : How the Fear of Missing out Drives Purchase Intentions in the Fast Fashion Industry.” Business Strategy and the Environment 33 (2): 626–41. https://doi.org/10.1002/bse.3509.
Bläse, Richard, et al. “Non‐Sustainable Buying Behavior : How the Fear of Missing out Drives Purchase Intentions in the Fast Fashion Industry.” Business Strategy and the Environment, vol. 33, no. 2, July 2023, pp. 626–41, https://doi.org/10.1002/bse.3509.


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