Full metadata record
DC FieldValueLanguage
dc.contributor.authorDuma, Fabio-
dc.date.accessioned2023-08-11T08:10:35Z-
dc.date.available2023-08-11T08:10:35Z-
dc.date.issued2023-04-05-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/28421-
dc.description.abstractWith consumers searching for authentic and unique products, handcrafted goods and bespoke artisanal creations are in high demand. Connoisseurs and craft enthusiasts often celebrate the preservation of tradition, while artisans find themselves in a complex dynamic between continuity and change. They must decide which traditional practices to preserve and where to innovate to be successful in a market environment that favors flexibility and those able to adapt quickly, but at the same time pays a premium on tradition, heritage and handmade. New technologies are often a source of innovation but need to be adopted carefully by artisans to ensure they do not compromise on what makes their creations valuable to consumers. This study explores how bespoke men’s tailors in Italy reconcile the need for innovation and the conservation of their craft tradition, and it reveals the inventiveness of a new generation of artisans who sustain the “living tradition” of Italian bespoke tailoring. The findings confirm earlier studies conducted in different contexts and show that, besides mastery of traditional craft techniques, the artisan’s responsiveness to changing market conditions and consumer behavior, acquisition of new capacities and collaborations are vital to entrepreneurial success in the contemporary market for craft and handmade luxury.de_CH
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectLuxuryde_CH
dc.subjectInnovationde_CH
dc.subjectEconomicsde_CH
dc.subjectHandcraftde_CH
dc.subject.ddc338: Produktionde_CH
dc.titleInnovating tradition, crafting innovation artisans balancing continuity and change : the case of Italian bespoke tailorsde_CH
dc.typeKonferenz: Sonstigesde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
zhaw.conference.details5th Edition of the Monaco Symposium on Luxury, Monte Carlo, Monaco, 4-6 April 2023de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

Files in This Item:
There are no files associated with this item.
Show simple item record
Duma, F. (2023, April 5). Innovating tradition, crafting innovation artisans balancing continuity and change : the case of Italian bespoke tailors. 5th Edition of the Monaco Symposium on Luxury, Monte Carlo, Monaco, 4-6 April 2023.
Duma, F. (2023) ‘Innovating tradition, crafting innovation artisans balancing continuity and change : the case of Italian bespoke tailors’, in 5th Edition of the Monaco Symposium on Luxury, Monte Carlo, Monaco, 4-6 April 2023.
F. Duma, “Innovating tradition, crafting innovation artisans balancing continuity and change : the case of Italian bespoke tailors,” in 5th Edition of the Monaco Symposium on Luxury, Monte Carlo, Monaco, 4-6 April 2023, Apr. 2023.
DUMA, Fabio, 2023. Innovating tradition, crafting innovation artisans balancing continuity and change : the case of Italian bespoke tailors. In: 5th Edition of the Monaco Symposium on Luxury, Monte Carlo, Monaco, 4-6 April 2023. Conference presentation. 5 April 2023
Duma, Fabio. 2023. “Innovating Tradition, Crafting Innovation Artisans Balancing Continuity and Change : The Case of Italian Bespoke Tailors.” Conference presentation. In 5th Edition of the Monaco Symposium on Luxury, Monte Carlo, Monaco, 4-6 April 2023.
Duma, Fabio. “Innovating Tradition, Crafting Innovation Artisans Balancing Continuity and Change : The Case of Italian Bespoke Tailors.” 5th Edition of the Monaco Symposium on Luxury, Monte Carlo, Monaco, 4-6 April 2023, 2023.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.