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  4. Publikationen School of Management and Law
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dc.contributor.authorGrieder, Manuel-
dc.contributor.authorKistler, Deborah-
dc.contributor.authorSchlüter, Felix-
dc.contributor.authorSchmitz, Jan-
dc.date.accessioned2023-04-21T08:53:12Z-
dc.date.available2023-04-21T08:53:12Z-
dc.date.issued2023-
dc.identifier.issn1556-5068de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/27692-
dc.description.abstractSmall and medium-sized enterprises (SMEs) often lack the knowledge and the resources necessary to implement best ractices in environmental management. This makes them a relevant target for public policy measures trying to enhance sustainable decision making in the economy. This paper reports the results of a field experiment in Switzerland investigating behavioral economic interventions for promoting an environmental consulting program to SMEs. The experiment tested the effectiveness of appealing to the environmental vs. financial benefits of environmental consulting to promote the program to SMEs, and of loss vs. gain framed nudges. The results indicate that loss frames are not more effective than gain frames. Unlike suggested by previous approaches, appealing to the environmental benefits of sustainability measures is just as effective as underlining the financial benefits for the SMEs. Evidence from two surveys with SME decision makers corroborates this latter result: SMEs indicate that personal motivations of owners or managers and long-term environmental impact - rather than potential financial benefits - are the most important factors determining whether they are willing to implement additional environmental sustainability measures.de_CH
dc.format.extent37de_CH
dc.language.isoende_CH
dc.publisherSSRNde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectEnvironmental managementde_CH
dc.subjectNudgingde_CH
dc.subjectSMEde_CH
dc.subjectSustainabilityde_CH
dc.subjectEnvironmental policyde_CH
dc.subjectEnvironmental consultingde_CH
dc.subjectSustainabilityde_CH
dc.subjectField experimentde_CH
dc.subjectEnvironmental appealde_CH
dc.subjectMoral appealde_CH
dc.subjectLoss framede_CH
dc.subject.ddc658.408: Sicherheitsmanagement, Umweltmanagementde_CH
dc.titleNot only for the money : nudging SMEs to promote environmental sustainabilityde_CH
dc.typeWorking Paper – Gutachten – Studiede_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitZentrum für Energie und Umwelt (CEE)de_CH
dc.identifier.doi10.2139/ssrn.4351587de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Grieder, M., Kistler, D., Schlüter, F., & Schmitz, J. (2023). Not only for the money : nudging SMEs to promote environmental sustainability. SSRN. https://doi.org/10.2139/ssrn.4351587
Grieder, M. et al. (2023) Not only for the money : nudging SMEs to promote environmental sustainability. SSRN. Available at: https://doi.org/10.2139/ssrn.4351587.
M. Grieder, D. Kistler, F. Schlüter, and J. Schmitz, “Not only for the money : nudging SMEs to promote environmental sustainability,” SSRN, 2023. doi: 10.2139/ssrn.4351587.
GRIEDER, Manuel, Deborah KISTLER, Felix SCHLÜTER und Jan SCHMITZ, 2023. Not only for the money : nudging SMEs to promote environmental sustainability. SSRN
Grieder, Manuel, Deborah Kistler, Felix Schlüter, and Jan Schmitz. 2023. “Not Only for the Money : Nudging SMEs to Promote Environmental Sustainability.” SSRN. https://doi.org/10.2139/ssrn.4351587.
Grieder, Manuel, et al. Not Only for the Money : Nudging SMEs to Promote Environmental Sustainability. SSRN, 2023, https://doi.org/10.2139/ssrn.4351587.


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