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  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorDuma, Fabio-
dc.contributor.authorKhalifa, Dina-
dc.contributor.authorSchäfer, Jule-
dc.date.accessioned2023-02-11T10:26:32Z-
dc.date.available2023-02-11T10:26:32Z-
dc.date.issued2022-
dc.identifier.isbn9780367757274de_CH
dc.identifier.isbn9781003163732de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/26919-
dc.description.abstractCompanies worldwide are encountering significant challenges as we face the consequences of decades of unsustainable business and consumption practices. Strategies and business models must be adapted to new circumstances, changing regulations, and the evolving expectations of both customers and employees. To do this successfully, managers should act based on norms and values shared by all relevant stakeholders to ensure the organization’s legitimacy. A transparent and concise corporate purpose provides clarity and meaning to navigate complexity, manage risk, and capitalize on new opportunities. However, not all companies succeed in formulating and implementing a corporate purpose that goes beyond mere marketing slogans. In the luxury industry, which has evolved from small workshops to global brands and conglomerates, corporate purpose is both conceptually underdeveloped and practically underutilized. In the present study, the authors attempt to narrow this gap and contribute to Transformative Luxury Research (TLR). Applying a qualitative exploratory research approach to the Swiss luxury watch sector, the authors propose conceptual pillars of luxury corporate purpose. In doing so, they uncover lingering tensions and challenges to employee well-being arising from the perceived misalignment of managerial actions with an artisanal work ethic. While the insights are purely exploratory and limited to the chosen context, they offer a starting point for further research in TLR, thus contributing to the field’s research agenda, and orientation to managers in and beyond the watch sector.de_CH
dc.language.isoende_CH
dc.publisherRoutledgede_CH
dc.relation.ispartofThe rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growthde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleCorporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sectorde_CH
dc.typeBuchbeitragde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
zhaw.publisher.placeLondonde_CH
dc.identifier.doi10.4324/9781003163732de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.parentwork.editorBatat, Wided-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewEditorial reviewde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Duma, F., Khalifa, D., & Schäfer, J. (2022). Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sector. In W. Batat (Ed.), The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth. Routledge. https://doi.org/10.4324/9781003163732
Duma, F., Khalifa, D. and Schäfer, J. (2022) ‘Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sector’, in W. Batat (ed.) The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth. London: Routledge. Available at: https://doi.org/10.4324/9781003163732.
F. Duma, D. Khalifa, and J. Schäfer, “Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sector,” in The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth, W. Batat, Ed. London: Routledge, 2022. doi: 10.4324/9781003163732.
DUMA, Fabio, Dina KHALIFA und Jule SCHÄFER, 2022. Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sector. In: Wided BATAT (Hrsg.), The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth. London: Routledge. ISBN 9780367757274
Duma, Fabio, Dina Khalifa, and Jule Schäfer. 2022. “Corporate Purpose and Employee Well-Being in the Luxury Industry : Conceptual Foundations and Recommendations for the Swiss Watch Sector.” In The Rise of Positive Luxury : Transformative Research Agenda for Well-Being, Social Impact, and Sustainable Growth, edited by Wided Batat. London: Routledge. https://doi.org/10.4324/9781003163732.
Duma, Fabio, et al. “Corporate Purpose and Employee Well-Being in the Luxury Industry : Conceptual Foundations and Recommendations for the Swiss Watch Sector.” The Rise of Positive Luxury : Transformative Research Agenda for Well-Being, Social Impact, and Sustainable Growth, edited by Wided Batat, Routledge, 2022, https://doi.org/10.4324/9781003163732.


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