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  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorSchätzle, Julia-
dc.contributor.authorLindenmeier, Jörg-
dc.contributor.authorSaliterer, Iris-
dc.contributor.authorLiberatore, Florian-
dc.date.accessioned2023-01-19T13:26:32Z-
dc.date.available2023-01-19T13:26:32Z-
dc.date.issued2022-
dc.identifier.issn1049-5142de_CH
dc.identifier.issn1540-6997de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/26655-
dc.description.abstractThis paper develops an instrument to measure the brand personality of employers in the healthcare sector. Focus group interviews, literature and internet searches were used to generate an initial item pool. Based on three online surveys among nursing staff, exploratory and confirmatory factor analyses and Rasch modeling were used for factor extraction, scale refinement, and scale evaluation. These analyses show that the employer brand personality can be operationalized as a higher-order construct with the dimensions of status, warmth, competence, and trustworthiness. In particular, these analyses confirm the reliability and validity of the delineated measurement instrument. Healthcare organizations from the public and nonprofit sector can thus use the measurement scale to assess their image as an employer as well as the effectiveness of their personnel marketing activities.de_CH
dc.language.isoende_CH
dc.publisherRoutledgede_CH
dc.relation.ispartofJournal of Nonprofit & Public Sector Marketingde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectScale developmentde_CH
dc.subjectBrand personalityde_CH
dc.subjectHuman resource managementde_CH
dc.subjectNonprofit hospitalde_CH
dc.subject.ddc362.1041: Gesundheitsökonomiede_CH
dc.titleDevelopment and validation of a brand personality scale for employers of healthcare staffde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitWinterthurer Institut für Gesundheitsökonomie (WIG)de_CH
dc.identifier.doi10.1080/10495142.2022.2133067de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Schätzle, J., Lindenmeier, J., Saliterer, I., & Liberatore, F. (2022). Development and validation of a brand personality scale for employers of healthcare staff. Journal of Nonprofit & Public Sector Marketing. https://doi.org/10.1080/10495142.2022.2133067
Schätzle, J. et al. (2022) ‘Development and validation of a brand personality scale for employers of healthcare staff’, Journal of Nonprofit & Public Sector Marketing [Preprint]. Available at: https://doi.org/10.1080/10495142.2022.2133067.
J. Schätzle, J. Lindenmeier, I. Saliterer, and F. Liberatore, “Development and validation of a brand personality scale for employers of healthcare staff,” Journal of Nonprofit & Public Sector Marketing, 2022, doi: 10.1080/10495142.2022.2133067.
SCHÄTZLE, Julia, Jörg LINDENMEIER, Iris SALITERER und Florian LIBERATORE, 2022. Development and validation of a brand personality scale for employers of healthcare staff. Journal of Nonprofit & Public Sector Marketing. 2022. DOI 10.1080/10495142.2022.2133067
Schätzle, Julia, Jörg Lindenmeier, Iris Saliterer, and Florian Liberatore. 2022. “Development and Validation of a Brand Personality Scale for Employers of Healthcare Staff.” Journal of Nonprofit & Public Sector Marketing. https://doi.org/10.1080/10495142.2022.2133067.
Schätzle, Julia, et al. “Development and Validation of a Brand Personality Scale for Employers of Healthcare Staff.” Journal of Nonprofit & Public Sector Marketing, 2022, https://doi.org/10.1080/10495142.2022.2133067.


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