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  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorBauer, Johannes C.-
dc.contributor.authorMorwitz, Vicki G.-
dc.contributor.authorNagengast, Liane-
dc.date.accessioned2022-09-01T12:03:37Z-
dc.date.available2022-09-01T12:03:37Z-
dc.date.issued2021-
dc.identifier.issn2378-1815de_CH
dc.identifier.issn2378-1823de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/25538-
dc.description.abstractThis research provides a first investigation into how interest-free financing promotions influence consumer behavior. Five experiments demonstrate that framing an economically equivalent financing offer in a way that makes salient that it is interest-free increases consumers’ demand for credit to finance experiential, but not material goods. This increased willingness to finance manifests for primarily experiential goods (e.g., vacations), goods with mixed benefits (e.g., bike) if their experiential aspects are highlighted, and mixed shopping baskets that provide primarily experiential benefits. Using mediation and moderation, the results suggest that this occurs because interest-free cues mitigate feelings of debt aversion for experiential purchases. Based on our findings, we highlight public policy and managerial implications.de_CH
dc.language.isoende_CH
dc.publisherThe University of Chicago Pressde_CH
dc.relation.ispartofJournal of the Association for Consumer Researchde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc332: Finanzwirtschaftde_CH
dc.titleInterest-free financing promotions increase consumers’ demand for credit for experiential goodsde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
dc.identifier.doi10.1086/710250de_CH
zhaw.funding.euNode_CH
zhaw.issue1de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end66de_CH
zhaw.pages.start54de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume6de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.webfeedW: Spitzenpublikationde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Bauer, J. C., Morwitz, V. G., & Nagengast, L. (2021). Interest-free financing promotions increase consumers’ demand for credit for experiential goods. Journal of the Association for Consumer Research, 6(1), 54–66. https://doi.org/10.1086/710250
Bauer, J.C., Morwitz, V.G. and Nagengast, L. (2021) ‘Interest-free financing promotions increase consumers’ demand for credit for experiential goods’, Journal of the Association for Consumer Research, 6(1), pp. 54–66. Available at: https://doi.org/10.1086/710250.
J. C. Bauer, V. G. Morwitz, and L. Nagengast, “Interest-free financing promotions increase consumers’ demand for credit for experiential goods,” Journal of the Association for Consumer Research, vol. 6, no. 1, pp. 54–66, 2021, doi: 10.1086/710250.
BAUER, Johannes C., Vicki G. MORWITZ und Liane NAGENGAST, 2021. Interest-free financing promotions increase consumers’ demand for credit for experiential goods. Journal of the Association for Consumer Research. 2021. Bd. 6, Nr. 1, S. 54–66. DOI 10.1086/710250
Bauer, Johannes C., Vicki G. Morwitz, and Liane Nagengast. 2021. “Interest-Free Financing Promotions Increase Consumers’ Demand for Credit for Experiential Goods.” Journal of the Association for Consumer Research 6 (1): 54–66. https://doi.org/10.1086/710250.
Bauer, Johannes C., et al. “Interest-Free Financing Promotions Increase Consumers’ Demand for Credit for Experiential Goods.” Journal of the Association for Consumer Research, vol. 6, no. 1, 2021, pp. 54–66, https://doi.org/10.1086/710250.


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