Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Fuchs, Rainer | - |
| dc.date.accessioned | 2022-03-30T14:21:29Z | - |
| dc.date.available | 2022-03-30T14:21:29Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.isbn | 978-3-03909-356-4 | de_CH |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/24709 | - |
| dc.language.iso | de | de_CH |
| dc.publisher | Versus | de_CH |
| dc.relation.ispartof | Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Der Kern des «Business» : die Value Proposition | de_CH |
| dc.type | Buchbeitrag | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.publisher.place | Zürich | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.pages.end | 98 | de_CH |
| zhaw.pages.start | 82 | de_CH |
| zhaw.parentwork.editor | Rüeger, Brian | - |
| zhaw.parentwork.editor | Merdzanovic, Adis | - |
| zhaw.parentwork.editor | Wyss, Saskia | - |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Editorial review | de_CH |
| zhaw.author.additional | No | de_CH |
| zhaw.display.portrait | Yes | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Fuchs, R. (2022). Der Kern des «Business» : die Value Proposition. In B. Rüeger, A. Merdzanovic, & S. Wyss (eds.), Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren (pp. 82–98). Versus.
Fuchs, R. (2022) ‘Der Kern des «Business» : die Value Proposition’, in B. Rüeger, A. Merdzanovic, and S. Wyss (eds) Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren. Zürich: Versus, pp. 82–98.
R. Fuchs, “Der Kern des «Business» : die Value Proposition,” in Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren, B. Rüeger, A. Merdzanovic, and S. Wyss, Eds. Zürich: Versus, 2022, pp. 82–98.
FUCHS, Rainer, 2022. Der Kern des «Business» : die Value Proposition. In: Brian RÜEGER, Adis MERDZANOVIC und Saskia WYSS (Hrsg.), Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren. Zürich: Versus. S. 82–98. ISBN 978-3-03909-356-4
Fuchs, Rainer. 2022. “Der Kern des «Business» : die Value Proposition.” In Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren, edited by Brian Rüeger, Adis Merdzanovic, and Saskia Wyss, 82–98. Zürich: Versus.
Fuchs, Rainer. “Der Kern des «Business» : die Value Proposition.” Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren, edited by Brian Rüeger et al., Versus, 2022, pp. 82–98.
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