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  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorReimann, Olivier-
dc.contributor.authorThomas, Oliver-
dc.contributor.authorKucza, Gunther-
dc.date.accessioned2022-03-18T09:26:30Z-
dc.date.available2022-03-18T09:26:30Z-
dc.date.issued2021-
dc.identifier.isbn978-0-915552-82-5de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/24639-
dc.description.abstractWe investigate the effect of different "Pay What You Want" (PWYW) labels in combination with anonymity on prices paid (PP) and consumers' internal reference prices (IRP). A field experiment shows that PWYW labels affect prices paid and consumers' IRP. Also, the relevance of anonymity differs for different PWYW labels.de_CH
dc.language.isoende_CH
dc.publisherAssociation for Consumer Researchde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleDo PWYW labels affect internal reference prices and prices paid?de_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.conference.details52nd Annual Conference of the Association for Consumer Research (ACR), virtual, 28-30 October 2021de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end524de_CH
zhaw.pages.start523de_CH
zhaw.parentwork.editorWilliams Bradford, Tonya-
zhaw.parentwork.editorKeinan, Anat-
zhaw.parentwork.editorThomson, Matthew-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.title.proceedingsAdvances in Consumer Research Volume 49de_CH
zhaw.webfeedW: Spitzenpublikationde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

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Reimann, O., Thomas, O., & Kucza, G. (2021). Do PWYW labels affect internal reference prices and prices paid? [Conference paper]. In T. Williams Bradford, A. Keinan, & M. Thomson (Eds.), Advances in Consumer Research Volume 49 (pp. 523–524). Association for Consumer Research.
Reimann, O., Thomas, O. and Kucza, G. (2021) ‘Do PWYW labels affect internal reference prices and prices paid?’, in T. Williams Bradford, A. Keinan, and M. Thomson (eds) Advances in Consumer Research Volume 49. Association for Consumer Research, pp. 523–524.
O. Reimann, O. Thomas, and G. Kucza, “Do PWYW labels affect internal reference prices and prices paid?,” in Advances in Consumer Research Volume 49, 2021, pp. 523–524.
REIMANN, Olivier, Oliver THOMAS und Gunther KUCZA, 2021. Do PWYW labels affect internal reference prices and prices paid? In: Tonya WILLIAMS BRADFORD, Anat KEINAN und Matthew THOMSON (Hrsg.), Advances in Consumer Research Volume 49. Conference paper. Association for Consumer Research. 2021. S. 523–524. ISBN 978-0-915552-82-5
Reimann, Olivier, Oliver Thomas, and Gunther Kucza. 2021. “Do PWYW Labels Affect Internal Reference Prices and Prices Paid?” Conference paper. In Advances in Consumer Research Volume 49, edited by Tonya Williams Bradford, Anat Keinan, and Matthew Thomson, 523–24. Association for Consumer Research.
Reimann, Olivier, et al. “Do PWYW Labels Affect Internal Reference Prices and Prices Paid?” Advances in Consumer Research Volume 49, edited by Tonya Williams Bradford et al., Association for Consumer Research, 2021, pp. 523–24.


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