Please use this identifier to cite or link to this item:
https://doi.org/10.21256/zhaw-23497| Publication type: | Contribution to magazine or newspaper |
| Title: | Von «Value in Transaction» zu «Value in Use» |
| Authors: | Rüeger, Brian |
| et. al: | No |
| DOI: | 10.21256/zhaw-23497 |
| Published in: | Competence |
| Page(s): | 42 |
| Pages to: | 43 |
| Issue Date: | 2021 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| ISSN: | 2297-6140 2297-6159 |
| Language: | German |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Der radikale Umbruch im Marketing führt zu einem grundsätzlichen Perspektivenwechsel – und zu fantastischen Chancen für Marketingstudierende. |
| URI: | https://www.zhaw.ch/storage/sml/ueber-uns/sml-magazin-competence-2021.pdf https://digitalcollection.zhaw.ch/handle/11475/23497 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2021_Rüeger_Von_Value_in_Transaction_zu_Value_in_Use_Competence.pdf | 104.44 kB | Adobe PDF |  View/Open |
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Rüeger, B. (2021). Von «Value in Transaction» zu «Value in Use». Competence, 42–43. https://doi.org/10.21256/zhaw-23497
Rüeger, B. (2021) ‘Von «Value in Transaction» zu «Value in Use»’, Competence, pp. 42–43. Available at: https://doi.org/10.21256/zhaw-23497.
B. Rüeger, “Von «Value in Transaction» zu «Value in Use»,” Competence, pp. 42–43, 2021, doi: 10.21256/zhaw-23497.
RÜEGER, Brian, 2021. Von «Value in Transaction» zu «Value in Use». Competence [online]. 2021. S. 42–43. DOI 10.21256/zhaw-23497. Verfügbar unter: https://www.zhaw.ch/storage/sml/ueber-uns/sml-magazin-competence-2021.pdf
Rüeger, Brian. 2021. “Von «Value in Transaction» zu «Value in Use».” Competence, 42–43. https://doi.org/10.21256/zhaw-23497.
Rüeger, Brian. “Von «Value in Transaction» zu «Value in Use».” Competence, 2021, pp. 42–43, https://doi.org/10.21256/zhaw-23497.
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