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  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorDuma, Fabio-
dc.contributor.authorStuder, Pirmin-
dc.date.accessioned2021-02-11T09:57:43Z-
dc.date.available2021-02-11T09:57:43Z-
dc.date.issued2020-
dc.identifier.issn2288-825Xde_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/21633-
dc.description.abstractCurrent forces of change such as the digital transformation, the increasing importance of service and experiential luxury, new customer groups with diverse cultural backgrounds and spending habits or rising expectations with regards to transparency and sustainability, force brands to rethink the way they do business. In some cases, this means quickly building up new capabilities, which often exist outside a company’s own organizational structure and cannot easily be developed or integrated. Luxury ecosystems are considered one way of dealing with the challenges of an ever more dynamic, fast-changing and multi- faceted environment. In luxury ecosystems, capabilities are built in collaboration with partners from the same or different industries that share a common vision. However, the ecosystem approach, especially when actively communicated to the outside world and made part of the brand’s DNA, partially stands in contrast to the more traditional notion of exclusivity and the luxury brand as a bounded, proprietary system shrouded in mystery. Based on a qualitative approach, including multiple case studies and interviews, this study examines the opportunities of an ecosystem mindset for Swiss luxury companies, explores different forms and identifies the success factors and limits of the concept.de_CH
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectBusiness ecosystemde_CH
dc.subjectLuxury business clusterde_CH
dc.subjectLuxury ecosystemde_CH
dc.subjectLuxury networkde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleLuxury ecosystems : towards a new modus operandi for high-end brands in a changing world of luxuryde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
dc.identifier.doi10.15444/GMC2020.04.08.02de_CH
zhaw.conference.detailsGlobal Marketing Conference 2020, Seoul (Virtual Conference), 5-8 November 2020de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end499de_CH
zhaw.pages.start493de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.title.proceedings2020 Global Marketing Conference at Seoul Proceedingsde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

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Duma, F., & Studer, P. (2020). Luxury ecosystems : towards a new modus operandi for high-end brands in a changing world of luxury [Conference paper]. 2020 Global Marketing Conference at Seoul Proceedings, 493–499. https://doi.org/10.15444/GMC2020.04.08.02
Duma, F. and Studer, P. (2020) ‘Luxury ecosystems : towards a new modus operandi for high-end brands in a changing world of luxury’, in 2020 Global Marketing Conference at Seoul Proceedings, pp. 493–499. Available at: https://doi.org/10.15444/GMC2020.04.08.02.
F. Duma and P. Studer, “Luxury ecosystems : towards a new modus operandi for high-end brands in a changing world of luxury,” in 2020 Global Marketing Conference at Seoul Proceedings, 2020, pp. 493–499. doi: 10.15444/GMC2020.04.08.02.
DUMA, Fabio und Pirmin STUDER, 2020. Luxury ecosystems : towards a new modus operandi for high-end brands in a changing world of luxury. In: 2020 Global Marketing Conference at Seoul Proceedings. Conference paper. 2020. S. 493–499
Duma, Fabio, and Pirmin Studer. 2020. “Luxury Ecosystems : Towards a New Modus Operandi for High-End Brands in a Changing World of Luxury.” Conference paper. In 2020 Global Marketing Conference at Seoul Proceedings, 493–99. https://doi.org/10.15444/GMC2020.04.08.02.
Duma, Fabio, and Pirmin Studer. “Luxury Ecosystems : Towards a New Modus Operandi for High-End Brands in a Changing World of Luxury.” 2020 Global Marketing Conference at Seoul Proceedings, 2020, pp. 493–99, https://doi.org/10.15444/GMC2020.04.08.02.


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